From 3 Billion Consumers
to Qualified Leads

AI-powered sales intelligence that transforms how you find prospects, quantify your audience, and personalize every pitch.

Prepared for Robert Blagman & Global Media Fusion

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Where AI Moves the Needle

Three systems. One goal: more deals closed.

Each addresses a specific gap in your current workflow. Together, they give you the intelligence infrastructure of a major media company.

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Morning Briefing

Know who to call before coffee

Automated monitoring of trade press, earnings calls, and market signals. Scored leads in your inbox by 7 AM.

10-15 signals/week vs. 1-2 manual

♁

Audience Translator

Turn reach into precision

On-demand audience briefs by territory and brand category, in the language media buyers actually speak.

"3B consumers" → "4.2M males 25-54 at $6.50 CPM"

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Pitch Intelligence

Walk into every call prepared

Pre-call briefs with brand intelligence, competitor context, and tailored talking points for every prospect.

Hours of prep → minutes. 2-3x better conversion.

Use Case 01

Morning Intelligence Briefing

Your unfair advantage starts at 7 AM

The problem: You rely on trade press and gut instinct to find prospects. CMO changes, budget shifts, and market expansions are buried across dozens of sources you can't monitor manually.

What we build: An automated pipeline that monitors 10+ sources daily—AdAge, Campaign, The Drum, earnings transcripts, expansion announcements—and delivers a scored lead briefing to your email every morning.

How it changes your business: Instead of being reactive, you're the first call a brand gets when they're exploring your territories. You know about the CMO change before your competitors do.

Lead Discovery

10-15 per week

vs. 1-2 from manual scanning

Each Lead Includes

Signal • Context • Angle • Territory Match

Potential Impact

1 extra deal/quarter

at $50K-$200K = significant ROI

Honest note: The first month is calibration. Expect noise before precision. Signal quality improves as we map your specific inventory to advertiser needs.

Use Case 02

Audience Translator

Speak the language media buyers understand

The problem: “3 billion consumers across 100+ territories” doesn't resonate anymore. Media buyers want CPM by demographic segment, not total reach.

What we build: A tool that takes a brand category + territory and returns an audience brief: addressable population by age/gender, estimated TV penetration, consumer behavior data, and how your inventory compares to digital alternatives.

How it changes your business: You go from being ignored to getting meetings. Data-backed pitches signal that you operate at the level of a major media company, not a traditional broker.

Before

“We reach 3 billion consumers across 100+ territories”

→

After

“4.2M males 25-54 in UAE who index high for luxury travel, at $6.50 CPM vs. $12 on programmatic CTV”

What This Means

The difference between an email that gets deleted and a meeting that gets booked.

Honest note: Emerging market demographic data has gaps. Africa and MENA are less granular than US/Europe. We show confidence levels, not false precision.

Use Case 03

Pitch Intelligence

Every call feels like you did a week of research

The problem: You spend hours Googling brands before calls. Your pitches are generic—same story for every prospect. That costs you deals.

What we build: On-demand pre-call briefs that pull brand intelligence—recent campaigns, stated marketing priorities, competitor activity in your territories—and generate 2-3 tailored talking points specific to that brand + your inventory.

How it changes your business: You sound like you have a research team behind you. Personalized pitches convert at 2-3x the rate of generic ones. If your close rate improves from 5% to 10%, that's a meaningful revenue multiplier across your pipeline.

Call Prep Time

Hours → Minutes

Each Brief Includes

Brand priorities • Recent campaigns
Competitor moves in your territories
2-3 tailored talking points
Suggested opening angle

Net Effect

More active pursuits. Better close rate.

Honest note: This is a learning system. It gets smarter over time as you tell us what angles actually work. Initial outputs will be good, not great.

Engagement Options

Choose your speed.

All options include all three systems built, deployed, and supported. The difference is how fast you want to move and how long you want ongoing support.

Clean & Complete

Build & Go

$40,000

$20K/month over 2 months

All 3 systems built in 8 weeks
4 weeks of bug-fix support included
You own everything outright
No ongoing obligations

$5,000 deposit to begin

Continuous Edge

Retainer

$8,000/month

6-month minimum ($48K commitment)

All 3 systems built in 6 weeks (prioritized)
Ongoing optimization & new data sources
Quarterly strategy sessions
Ad hoc requests within reason

$5,000 deposit to begin

Shared Upside

Aligned Incentives

$4,000/mo + 15%

Revenue share on attributed deals • 12-month min

All 3 systems built in 8 weeks
Ongoing support & optimization included
My incentives are aligned with yours
Lower fixed cost, shared upside

$4,000 deposit to begin

All retainer and revenue share options include formal contracts with mutually agreed exit clauses.
If it's not working for either of us, we part ways professionally.

Important note on costs: These prices cover my services only—design, build, and strategic advisory. AI platform subscriptions and data services (news APIs, LLM usage, etc.) are set up in your name and billed to you directly. You own all accounts and infrastructure. I can offer an ongoing support fee for keeping the lights on and maintaining everything after the engagement ends.

About Travis Sparks

I build AI systems that produce business results.

Not prototypes. Not proofs of concept. Products that work in the real world, at scale.

$2B+/yr

Built the ML credit engine at Amazon. Over $2 billion per year in AI-driven credit decisions.

2,000

Engineers led across 300 microservices. Shipped products used by millions.

15+ years

Building AI products that work. Not demos. Not slide decks. Products that generate revenue.

How You Can Help Me

You asked. Here's an honest answer.

☎

Introductions

Your network in media and advertising is gold. Warm intros to CMOs, media buyers, or brands exploring AI in their marketing would be valuable.
✍

Case Study Rights

If these tools work for you, I'd like to use the results—anonymized if you prefer—as a case study for Sparkry.AI.
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Referrals

If you know other media companies facing the same reach-vs-precision shift, introductions are always welcome.

The flywheel: The more business I build in media and advertising intelligence, the deeper my tools and data sources become—and that feeds directly back into what I can do for Global Media Fusion. Your introductions could unlock AI opportunities for your business that neither of us can see yet.

I'm not looking for a partnership, equity stake, or co-ownership arrangement. This is a professional engagement with clear deliverables and pricing.

Let's figure out which option fits.

The best way to move forward is a conversation. I'll walk you through each option and answer any questions.

Schedule a Call

From 3 Billion Consumersto Qualified Leads

Three systems. One goal: more deals closed.

Morning Briefing

Audience Translator

Pitch Intelligence

Morning Intelligence Briefing

Audience Translator

Pitch Intelligence

Choose your speed.

Build & Go

Retainer

Aligned Incentives

I build AI systems that produce business results.

You asked. Here's an honest answer.

Introductions

Case Study Rights

Referrals

Let's figure out which option fits.

From 3 Billion Consumers
to Qualified Leads